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Four roles exist: Owner, Admin, Member, and Billing Manager. A role sets what kinds of action a person may take. Access — which pages and accounts they may take those actions on — is a second, independent setting, and both must allow an action before it happens. Two roles force full-workspace access and cannot be narrowed.

RoleCan be invitedAccessHolds
OwnerNo — ownership is transferred, never invitedWhole workspace, alwaysEverything, including billing
AdminYesWhole workspace, forcedEverything except billing
MemberYesScoped by defaultAutomations, comments, inbox, contacts, connecting accounts
Billing ManagerYesScoped by defaultBilling only

The app groups permissions into seven switches on the member drawer. Two of them are shown for information and cannot be changed on an individual.

SwitchOwnerAdminMemberBilling ManagerAdjustable per person
View AnalyticsYesYesYesNoNo
Moderate CommentsYesYesYesNoNo
Inbox accessYesYesYesNoYes
Manage AutomationsYesYesYesNoYes
Connect & Disconnect Social AccountsYesYesYesNoYes
Manage Team MembersYesYesNoNoYes
View Billing & PaymentsYesNoNoYesYes

A switch turned on for one person changes nothing for anybody else with the same role.

  • Access: the whole workspace, always. Cannot be narrowed by anyone, including themselves.
  • Exclusive to this role: dissolving the team, transferring ownership.
  • Billing: yes. The team’s subscription belongs to the owner’s account.
  • Leaving: impossible. An owner transfers ownership or dissolves the team.
  • Removal: impossible. No role can remove the owner.

There is exactly one owner per team.

  • Access: the whole workspace, forced. Assigning pages to an Admin is refused.
  • Holds: every permission except billing.
  • May act on: any non-owner, including other Admins — invite them, change their role, change their access, remove them.
  • Billing: no. An Admin cannot see plans, payment methods, or invoices.

Promoting a scoped Member to Admin removes their page boundary. It is a widening of access, not only an addition of permissions.

  • Access: scoped by default, to whatever pages and accounts are assigned. Nothing assigned means nothing visible.
  • Holds: automations, comment moderation, inbox, contacts, and connecting or disconnecting accounts.
  • May act on: nobody. Members cannot invite, promote, or remove.
  • Billing: no.

This is the working role. Every permission it holds still stops at the edge of its assigned pages.

  • Access: whatever it is set to. Unlike Owner and Admin this role forces nothing, so a demoted Admin keeps whole-workspace access. It makes little difference in practice, because the role holds no permission that acts on a page.
  • Holds: billing only. Plans, payment methods, invoices, and the billing portal.
  • May act on: nobody.
  • Acts for: the team owner. A Billing Manager opening the portal or an invoice sees the owner’s, because a team’s billing belongs to the owner.
ModeMeaningWhich roles
Whole workspaceEvery page and account in the team, and every page added laterOwner and Admin, forced. Also available to Member and Billing Manager
ScopedOnly the pages and accounts explicitly assignedDefault for Member and Billing Manager

An empty assignment set means the person sees nothing. It never means they see everything.

Assigning pages to a member switches them to scoped access if they were on whole-workspace access.

Two separate kinds of assignment exist, and one does not imply the other.

GrantAuthorizes
AccountActing on that Facebook or Instagram account
PageActing on that page: its campaigns, comments, and inbox

Acting on a page requires the page itself to be assigned. Some listings deliberately show both an account and its pages together, which is why a page can appear in a list that the member cannot then act on.

A dedicated Instagram account has no parent account and is only reachable through a page grant.

ActionOwnerAdminMemberBilling Manager
Invite a personYesYesNoNo
Resend or revoke an invitationYesYesNoNo
Change a non-owner’s roleYesYesNoNo
Change a non-owner’s accessYesYesNoNo
Remove a non-ownerYesYesNoNo
Rename the teamYesYesNoNo
Transfer ownershipYesNoNoNo
Dissolve the teamYesNoNoNo
Read the activity logYesYesYesYes

Nobody may act on the owner through these actions, and nobody may remove themselves — leaving is a separate action on your own membership.

Admin, Member, and Billing Manager. Owner is not on the list; the role moves only by transferring ownership to an existing member.

  • One account belongs to at most one team. Someone already in a team, or owning one, cannot be invited until they leave or dissolve it.
  • A role that forces whole-workspace access drags access with it on every role change, in both directions.
  • Transferring ownership demotes the previous owner to Admin with whole-workspace access, and moves the subscription to the new owner.
  • A permission switch never widens access. Access is only widened by assigning pages, or by a role that forces whole-workspace access.